ICH. Apparel was founded by Oak Sutthinark — a lifelong adventurer, ocean lover, and passionate fisherman. What began as a personal search for gear that could handle the salt, sun, and spirit of the sea turned into a mission to craft apparel that speaks to those who find their freedom on the water.

From the quiet patience of casting a line at sunrise to the adrenaline of reeling in the catch of the day, Oak saw the need for clothing that could go beyond just “looking the part” — it needed to live the lifestyle. Durable, breathable, quick-dry, and ready for anything, ICH. is made for those who chase tides, explore uncharted trails, and feel most alive in nature’s rawest elements.

The name “ICH.” is inspired by the rhythm of water, movement, and the silent connection between human and horizon. Every piece we create is designed tohonor that connection — built to endure, made to inspire, and rooted in a deep respect for the ocean and the adventures it invites.

Whether you’re out at sea, on the shore, or off the grid, ICH. is your second skin. This isn’t just clothing — it’s a call to the wild.