Privacy Policy - ICH Apparel

1. Overview

Welcome to ICH. This Privacy Policy describes how ICH Co., Ltd. (“we”, “us”, or “our”) collects, uses, discloses and safeguards your personal information when you visit or make a purchase from our website (the “Site”) or otherwise engage with us (collectively, the “Services”).
“You” and “your” refer to you as a user of the Services, whether you are a visitor, customer, or other individual whose information we have collected.

By using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our practices, please do not use our Site or Services.

2. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, regulatory requirements (e.g., Thailand’s Personal Data Protection Act), or business operations. We will post the revised Privacy Policy on our Site and update the “Last updated” date. Your continued use of our Services after such changes constitutes your acceptance of them.

3. How We Collect and Use Your Personal Information

What Personal Information We Collect

The types of personal information we collect depend on how you interact with us and our Site. “Personal information” means information that identifies, relates to, or can be associated with you.

a) Information You Submit Directly

Contact details (e.g., name, shipping/billing address, phone number, email address)
Order and transaction details (e.g., items purchased, purchase date)
Account credentials (if you register an account)
Customer-service communications (when you contact us)
Any feedback or reviews you submit

b) Usage / Automatically Collected Information

Device, browser, and network information (e.g., IP address, browser type & version)
Device, browser, and network information (e.g., IP address, browser type & version)
Usage data regarding how you access and use our Site (e.g., pages visited, clicks)
Cookies, pixels and similar technologies to collect behavioural information

c) Information from Third Parties

Service providers such as our payment processor or logistics/fulfilments partners
Advertising/analytics partners
Other third-party data sources consistent with this Privacy Policy

How We Use Your Personal Information

We may use your information for the following purposes:

To process and fulfils your orders, including payment, shipping, returns or exchanges
To create and manage your account, maintain your profile, and send notifications related to your transactions
To provide customer support and respond to your enquiries
To improve and personalise our Services, including analysing usage and preferences
For marketing and promotional communications (provided you have consented where required)
For fraud prevention, security and rights enforcement
To comply with legal obligations and protect our rights

4. Cookies and Tracking Technologies

We use cookies, pixels, and other tracking technologies to help operate our Site, understand usage, and display more relevant advertising. Some cookies are required for essential Site functions; others are optional. You can disable or restrict cookies in your browser settings, though doing so may affect Site performance or limit features.

5. Disclosure of Personal Information

We may disclose your personal information in the following circumstances:We may disclose your personal information in the following circumstances:

To vendors and service providers who perform functions on our behalf (e.g., shipping, payment processing, analytics)
To our marketing and business partners
When you explicitly request or consent to the disclosure
To affiliates within our group, as needed for business operations
In connection with mergers, acquisitions, bankruptcy or other business transactions
To comply with legal obligations (e.g., court order or regulatory request)

6. International Transfers

Because our Services may be provided using third-party service providers located outside Thailand, your personal information may be transferred, processed, or stored outside Thailand. We will ensure appropriate safeguards are in place for such transfers in accordance with applicable law.

7. Security and Retention

We take reasonable administrative, technical and physical safeguards to protect your personal information against unauthorised access, alteration, disclosure or destruction. However, no system is completely secure — we cannot guarantee the absolute security of your data.

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Policy (including legal, accounting, or reporting requirements) and to maintain our business relationship with you.

8. Your Rights under the Thai PDPA (and Other Applicable Laws)

Depending on your jurisdiction, you may have rights in relation to your personal information, including:

The right to access the personal information we hold about you
The right to request correction of inaccurate or incomplete data
The right to request deletion of your personal information (subject to exceptions)
The right to object to or restrict processing in certain circumstances
The right to withdraw consent (where processing is based on consent)
The right to withdraw consent (where processing is based on consent)
The right to receive a copy of your personal information (in certain cases)

To exercise any of these rights, please contact us using the details below. We may ask you to verify your identity before responding.

9. Children’s Data

Our Site and Services are not intended for children under the age of 13 (or the age required by local law). We do not knowingly collect personal information from children. If you believe we have collected data about a child, please contact us so we may delete it.

10. Third-Party Websites and Links

Our Site may contain links to other websites or services operated by third parties.
This Privacy Policy does not apply to those websites. We encourage you to read the privacy notices of any external sites. We are not responsible for their practices or content.

11. Contact Information

If you have questions or complaints about this Privacy Policy or our privacy practices, or wish to exercise your data-rights, please contact:

ICH Co., Ltd.
Email: admin@ichapparel.com
Address: ICH. Apparel Co., Ltd. 77 Moo 3, Khuekkhak, Takua Pa, Phang Nga 82190 Thailand