A real Thailand brand, “ ICH.” Was founded in 2018 and full name of ICH. Come from “ ICHTHYS " a real old greek language means “ Fish “ also ICH. Its like slang when Thai angler wanna go to fishing we’re called “ itch “ and we would like to know as three characters to easy to keep in their mind. Our designer trying to thinking out of the box to make design more modern and unique for the angler to have more confidence.